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Validation of Consumer Styles...
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Consumer behaviour
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Reactions to nonconformity imagery in advertising among chinese and japanese consumers : the effect of personal and national cultural tightness
Youn, Nara
;
Park, Jaewoo
;
Eom, Hyo Jin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 532-554
Persistent link: https://www.econbiz.de/10012201502
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2
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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3
The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo
;
Eom, Hyo Jin
;
Spence, Charles
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
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4
Together or alone on the prosocial path amidst the COVID-19 pandemic : the partitioning effect in experiential consumption
Cho, Yoon-Na
;
Kim, Ha Eun
;
Youn, Nara
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10012880162
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5
Social distancing and prosocial behaviors : the replenishing effect of intense visual stimulation
Park, Yesol
;
Youn, Nara
- In:
Journal of business research : JBR
149
(
2022
),
pp. 983-996
Persistent link: https://www.econbiz.de/10013325767
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6
A hidden Markov model of developer learning dynamics in open source software projects
Singh, Param Vir
;
Tan, Yong
;
Youn, Nara
- In:
Information systems research : ISR
22
(
2011
)
4
,
pp. 790-807
Persistent link: https://www.econbiz.de/10009413400
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7
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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8
Nostalgia's fulfillment of agentic and communal needs : How different types of self-concepts shape consumer attitudes toward nostalgia
Nam, Jiyeon
;
Lee, Yun
;
Youn, Nara
;
Kwon, Kyoung-min
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 303-313
Persistent link: https://www.econbiz.de/10011570899
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9
The inspirational power of arts on creativity
An, Donghwy
;
Youn, Nara
- In:
Journal of business research : JBR
85
(
2018
),
pp. 467-475
Persistent link: https://www.econbiz.de/10011815622
Saved in:
10
COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Kim, Ha Eun
;
Cho, Yoon-Na
;
Youn, Nara
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10012607899
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