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Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.; Cho, Moonhee; Yim, Mark Yi-cheon - In: Handbook of social media management : value chain and …, (pp. 737-749). 2013
Persistent link: https://www.econbiz.de/10009763845
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Corporate donor : charitable organization partners ; a coorientation study of relationship types
Cho, Moonhee; Kelly, Kathleen S. - In: Nonprofit and voluntary sector quarterly 43 (2014) 4, pp. 693-715
Persistent link: https://www.econbiz.de/10010392589
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Nonprofits' use of Facebook : an examination of organizational message strategies
Cho, Moonhee; Schweickart, Tiffany - In: Public relations in the nonprofit sector : theory and …, (pp. 281-295). 2015
Persistent link: https://www.econbiz.de/10010481103
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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung; Cho, Moonhee - In: Journal of promotion management : JPM 21 (2015) 2, pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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Bayesian estimation of dynamic panel data gravity model
Cho, Moonhee; Zheng, Xiaoyong - In: Econometric reviews 40 (2021) 7, pp. 607-634
Persistent link: https://www.econbiz.de/10012624526
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Current students as university donors? : determinants in college students’ intentions to donate and share information about university crowdfunding efforts
Cho, Moonhee; Lemon, Laura L.; Levenshus, Abbey B.; … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10012129543
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How does protectionist trade policy interact with FDI?
Kim, Jongduk; Cho, Moonhee - 2019
Persistent link: https://www.econbiz.de/10012433585
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The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias
Park, Sun-Young; Cho, Moonhee; Kim, Soojin - In: Journal of marketing communications 27 (2021) 4, pp. 365-388
Persistent link: https://www.econbiz.de/10012515868
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The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors
Lee, Jinhee; Cho, Moonhee - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 434-455
Persistent link: https://www.econbiz.de/10012179135
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The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee; Cho, Moonhee - In: Journal of marketing communications 28 (2022) 6, pp. 617-636
Persistent link: https://www.econbiz.de/10013371055