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Mehta, Ritu - In: Journal of retailing and consumer services 20 (2013) 6, pp. 642-649

Persistent link: https://www.econbiz.de/10010128276

Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 812-835

Persistent link: https://www.econbiz.de/10009790974

Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev - In: International journal of retail & distribution management 42 (2014) 1, pp. 40-55

Persistent link: https://www.econbiz.de/10010247021

Sandhu, H. S.; Mehta, Ritu - In: Global business review 8 (2007) 1, pp. 135-151

Persistent link: https://www.econbiz.de/10003765206

Sandhu, H. S.; Mehta, Ritu - In: Paradigm : the journal of Institute of Management Technology 11 (2007) 1, pp. 67-73

Persistent link: https://www.econbiz.de/10003629903

Mehta, Ritu; Dixit, Gagan - In: Journal of retailing and consumer services 33 (2016), pp. 202-208

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Bharadwaj, Apoorva; Mehta, Ritu - In: Decision 44 (2017) 3, pp. 179-191

Persistent link: https://www.econbiz.de/10011845303

Mehta, Ritu (ed.) - 2019

Persistent link: https://www.econbiz.de/10012013878

Mehta, Ritu; Balakumar, Karthikeyan - In: Journal of retailing and consumer services 58 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012430622

Mehta, Ritu; Bharadwaj, Apoorva - In: Journal of retailing and consumer services 59 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012434357