The Evolution of Pop-Up Stores: A World of Potential and Passion -- Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives -- The Ins and Outs of Pop-Up Store Development -- Transforming Retail Environments. The Impact of Pop-Up Stores on the Brand-Customer...

Dedication -- Acknowledgements -- Table of contents -- Introduction -- Towards a comprehension of ephemeral retail stores -- An overview on point of sale development -- Temporary, yet persistent in time -- From ephemeral to today's "pop-up" -- Pop-up store characteristics -- Why are ephemeral...

Dedication -- Acknowledgements -- Table of contents -- Introduction -- Towards a comprehension of ephemeral retail stores -- An overview on point of sale development -- Temporary, yet persistent in time -- From ephemeral to today's "pop-up" -- Pop-up store characteristics -- Why are ephemeral...

"By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence, a heart; it needs to respect a philosophy or abide by values. A brand's success and sustainability follow specific...