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Beziehungsmarketing
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Heinonen, Kristina
45
Holmlund, Maria
38
Strandvik, Tore
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Kock, Sören
6
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Ravald, Annika
4
Ciuchita, Robert
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SSE EFI working paper series in business administration
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ECONIS (ZBW)
Other ZBW resources
36
OLC EcoSci
32
RePEc
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USB Cologne (EcoSocSci)
6
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Sufficiency and the dematerialization of fashion : how digital substitutes are creating new market opportunities
Schauman, Sebastian
;
Greene, Sharon
;
Korkman, Oskar
- In:
Business horizons
66
(
2023
)
6
,
pp. 741-751
Persistent link: https://www.econbiz.de/10014433617
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2
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
3
Editorial: embracing the future of services marketing
Heinonen, Kristina
- In:
The journal of services marketing
38
(
2024
)
10
,
pp. 66-69
Persistent link: https://www.econbiz.de/10015207226
Saved in:
4
The role of digital service encounters on customers' perceptions of companies
Heinonen, Kristina
- In:
E-commerce trends for organizational advancement : new …
,
(pp. 88-97)
.
2010
Persistent link: https://www.econbiz.de/10003917799
Saved in:
5
Conceptualising consumers' dynamic relationship engagement : the development of online community relationships
Heinonen, Kristina
- In:
Journal of customer behaviour
10
(
2011
)
1
,
pp. 49-72
Persistent link: https://www.econbiz.de/10009231294
Saved in:
6
Social media activitites : understanding what consumers do in social media
Heinonen, Kristina
- In:
Organizations and social networking : utilizing social …
,
(pp. 1-15)
.
2013
Persistent link: https://www.econbiz.de/10009768711
Saved in:
7
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
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8
Consumer activity in social media : managerial approaches to consumers' social media behavior
Heinonen, Kristina
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 356-364
Persistent link: https://www.econbiz.de/10009424836
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9
The influence of customer activity on e-service value-in-use
Heinonen, Kristina
- In:
International journal of electronic business
7
(
2009
)
2
,
pp. 190-214
Persistent link: https://www.econbiz.de/10003857562
Saved in:
10
Conceptualising online banking service value
Heinonen, Kristina
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
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