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Hudders, Liselot
52
Cauberghe, Verolien
14
Cauberghe, Veroline
13
De Jans, Steffi
13
Panic, Katarina
5
Veirman, Marijke de
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4
Yu, Shubin
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De Brabandere, Marloes
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Lou, Chen
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Constandt, Bram
2
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International journal of advertising : the review of marketing communications
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4
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
2
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
3
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
8
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
9
Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes
De Jans, Steffi
;
Hudders, Liselot
;
Constandt, Bram
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 933-959
Persistent link: https://www.econbiz.de/10015050102
Saved in:
10
#sponsored : a systematic literature review and theoretical framework of gambling sponsorship research
De Jans, Steffi
;
Hudders, Liselot
;
Constandt, Bram
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 434-453
Persistent link: https://www.econbiz.de/10014575296
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