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Coupon or my privacy : how consumers choose to disclose their personal information and accept mobile location-based advertising (LBA) through privacy calculus
Ryu, Sann - In: Journal of consumer behaviour 22 (2023) 5, pp. 1158-1172
Persistent link: https://www.econbiz.de/10014380355
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Online luxury goods with price discount or onsite luxury goods with luxury services : role of situation-specific thinking styles and socio-demographics
Ryu, Sann - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305952
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From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
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Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann - In: The journal of product & brand management 33 (2024) 1, pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth
Ryu, Sann; Park, Jungkun - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012268993
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Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
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The ad medium is the message : public attitudes toward advertising depend on the ad medium
Shavitt, Sharon; Lowrey, Pamela; Vargas, Patrick - 2001
Persistent link: https://www.econbiz.de/10001626773
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The search for the best deal : how hotel cancellation policies affect the search and booking decisions of deal-seeking customers
Chen, Chih-chien; Schwartz, Zvi; Vargas, Patrick - In: International journal of hospitality management 30 (2011) 1, pp. 129-135
Persistent link: https://www.econbiz.de/10008821977
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"No more" leads to "want more" but "no less" leads to "want less" : consumers' counterfactual thinking when faced with quantity restriction discounts
Yoon, Sukki; Vargas, Patrick - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10009124709