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1
An experimental study on the effect of
brand
and
brand
extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
2
Wahrnehmung und Beurteilung von Markentransfers : Erfolgsfaktoren für Transferprodukte und
Markenimage
Günther, Stephan
-
2002
-
1. Auflage
-beurteilung des Transferproduktes und des Markenimages. Stephan Günther stellt den aktuellen Forschungsstand zum
Markentransfer
…
Persistent link: https://www.econbiz.de/10001658268
Saved in:
3
Evaluating
brand
extensions, fit perceptions and post-extension
brand
image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
4
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
5
Consumer evaluation of
brand
extension : the Nigerian perspective
Oyeniyi, Omotayo
- In:
African journal of business and economic research : AJBER
5
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003987957
Saved in:
6
Commentaries and reply to "Can
brand
extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger
;
Keller, Kevin Lane
-
2012
Moorthy (Moorthy S. (2012) Can
brand
extension signal product quality? Marketing Sci. 31(5):756-770) …
Persistent link: https://www.econbiz.de/10009724867
Saved in:
7
Commentaries and reply to "can
brand
extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger
;
Keller, Kevin Lane
;
Moorthy, Sridhar
- In:
Marketing science
31
(
2012
)
5
,
pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
Saved in:
8
Can
brand
extension signal product quality?
Moorthy, Sridhar
- In:
Marketing science
31
(
2012
)
5
,
pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
Saved in:
9
The effects of sub-brands and
brand
name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
Saved in:
10
Modelling consumer evaluation of
brand
extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
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