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Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu; Singh, Gurinder; Jain, Sheetal; Jain, Kokil - In: Journal of consumer behaviour 22 (2023) 5, pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
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An empirical study of factors determining wearable fitness tracker continuance among actual users
Jain, Kokil; Sharma, Isha; Singh, Gurinder - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 83-109
Persistent link: https://www.econbiz.de/10012056250
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Social media platforms' digitalization or digital dominance? : the bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
Spais, George; Ul Haq, Junaid; Jain, Varsha - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 367-368
Persistent link: https://www.econbiz.de/10015339339
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AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George; Phau, Ian; Jain, Varsha - In: Journal of consumer behaviour 23 (2024) 3, pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
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Social media influencers and immersive technologies for dynamic consumer behavior : editorial
Spais, George; Jain, Varsha; Ford, John B. - In: Journal of consumer behaviour 23 (2024) 5, pp. 2390-2394
Persistent link: https://www.econbiz.de/10015114623
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A new walk in the future of the metaverse : marketing implications for consumer behavior
Spais, George; Jain, Varsha; Dwivedi, Yogesh K.; … - In: Journal of consumer behaviour 24 (2025) 2, pp. 860-865
Persistent link: https://www.econbiz.de/10015334459
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The dark side of brand-based online communities : the role of culture
Behl, Abhishek; Jain, Kokil - In: Journal of global marketing 36 (2023) 4, pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
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Special Issue: the dark side of Brand-Based Online Communities : the role of culture
Behl, Abhishek (ed.); Jain, Kokil (ed.) - 2023
Persistent link: https://www.econbiz.de/10014390303
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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
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Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment
Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of business research : JBR 121 (2020), pp. 696-712
Persistent link: https://www.econbiz.de/10012417388