Narrow search
Showing 1 - 4 of 4
Cover Image
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.; Uwadaira, Yasuhiro; Nakahara, Mariko; … - In: Handbook of research on mobile marketing management, (pp. 323-345). 2010
Persistent link: https://www.econbiz.de/10003919384
Cover Image
Stimulating customer response to promotions : the case of mobile phone coupons
Kondo, Fumiyo N.; Uwadaira, Yasuhiro; Nakahara, Mariko - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10003698745
Cover Image
How do mobile information services improve quality of life? : the case of Japanese students
Ghyas, Qazi Mahdia; Kondo, Fumiyo N. - In: International journal of innovation and technology … 13 (2016) 6, pp. 1750002-1-19
Persistent link: https://www.econbiz.de/10011638935
Cover Image
Customer segmentation with purchase channels and media touchpoints using single source panel data
Nakano, Satoshi; Kondo, Fumiyo N. - In: Journal of retailing and consumer services 41 (2018), pp. 142-152
Persistent link: https://www.econbiz.de/10011808569