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Tsiotsou, Rodoula H.
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Kabadayi, Sertan
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Goldsmith, Ronald E.
4
Liu, Ben S. C.
3
Sudharshan, Devanathan
3
Alexandris, Kostas
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2
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Klaus, Philipp
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Rigopoulou, Irini D.
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The journal of services marketing
6
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5
Strategic marketing in tourism services
4
Journal of service management
3
A Research Agenda for Service Marketing
2
Journal of marketing communications
2
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Handbook of developments in consumer behaviour
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Psychology of branding
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Technological forecasting & social change : an international journal
1
The Routledge handbook of service research insights and ideas
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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Delineating the effect of market orientation on services performance: a component-wise approach
Tsiotsou, Rodoula H.
- In:
The service industries journal
30
(
2010
)
3/4
,
pp. 375-403
Persistent link: https://www.econbiz.de/10003980716
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2
Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 391-398)
.
2012
Persistent link: https://www.econbiz.de/10010191482
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3
Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H.
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
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Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Saved in:
5
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
Saved in:
6
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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7
Strategic marketing in tourism services
Tsiotsou, Rodoula H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10013550506
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8
Delineating transformative value creation through service communications : an integrative framework
Tsiotsou, Rodoula H.
;
Diehl, Sandra
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 531-551
Persistent link: https://www.econbiz.de/10013325702
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9
Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing
Tsiotsou, Rodoula H.
;
Rigopoulou, Irini D.
;
Kehagias, …
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10008662198
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10
Marketing tourism services : responding to current challenges
Tsiotsou, Rodoula H.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652241
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