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The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams

Naraine, Michael L.; Bakhsh, Jordan T.; Wanless, Liz - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 239-252

Persistent link: https://www.econbiz.de/10013411506

Look what we have here : exploring brand-related sport consumer Twitter conversation topics

Wanless, Liz; Kennedy, Heather; Davies, Melissa; … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 150-165

Persistent link: https://www.econbiz.de/10014635124

Renewable energy source diffusion in professional sport facilities

Wanless, Liz; Seifried, Chad; Kellison, Timothy B. - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 40-52

Persistent link: https://www.econbiz.de/10014634937

Letting the dogs out : the impact of team service dogs on brand image, perceived altruism, and behavioral intention

Mastromartino, Brandon; Wear, Henry; Naraine, Michael L.; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 265-277

Persistent link: https://www.econbiz.de/10013532035

Decision-making processes used by Canadian national sport organization boards : differences between design archetypes

Hoye, Russell; Parent, Milena M.; Thompson, Ashley; … - In: Journal of sport management : the official journal of … 37 (2023) 6, pp. 440-451

Persistent link: https://www.econbiz.de/10014390685

The Routledge handbook of digital sport management

Naraine, Michael L. (ed.); Hayduk, Ted, III (ed.); … - 2023 - First edition

List of figures -- List of tables -- List of contributors -- Acknowledgements -- Embracing the digital frontier: introduction to the Routledge handbook of digital sport Management / Michael L. Naraine, Ted Hayduk III and Jason P. Doyle -- Part I: digital transformations in sport management --...

Persistent link: https://www.econbiz.de/10014022725

Exploring fans' experience of toxicity in women's sport social media communities

Piché, Megan C.; Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 3, pp. 229-241

Persistent link: https://www.econbiz.de/10015076980

Contextualizing fans' divergent experiences of sport activism through a social identity threat lens

Dalal, Keegan; Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 3, pp. 242-257

Persistent link: https://www.econbiz.de/10015076990

(Dis)Innovative digital strategy in professional sport : examining sponsor leveraging through social media

Mastromartino, Brandon; Naraine, Michael L. - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 934-949

Persistent link: https://www.econbiz.de/10013370518

It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team

Wear, Henry; Naraine, Michael L.; Bakhsh, Jordan - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 128-140

Persistent link: https://www.econbiz.de/10013346956