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Investigación de las preferencias del consumidor mediante "análisis conjunto" : importancia para el diseño de nuevos productos
Vázquez Casielles, Rodolfo - In: Información comercial española : ICE : revista de … (1990), pp. 149-163
Persistent link: https://www.econbiz.de/10001089044
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El consumidor y su actitud hacia la compra en establecimientos detallistas : identificación de segmentos y análisis de percepciones
Vázquez Casielles, Rodolfo - In: Estudios sobre consumo : revista del Instituto Nacional … 9 (1992) 23, pp. 49-64
Persistent link: https://www.econbiz.de/10001153610
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Las agencias de viaje virtuales : ¿cómo analizar la calidad de e-servicio y sus efectos sobre la satisfacción del cliente? : analysing the e-service quality and this effects on customer satisfaction
Vázquez Casielles, Rodolfo; Río-Lanza, Ana Belén del; … - In: Universia business review : revista trimestral de … 24 (2009), pp. 122-142
Persistent link: https://www.econbiz.de/10003907832
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Lack of preferential treatment : effects on dissatisfaction after a service failure
Varela Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: Journal of service management 21 (2010) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10003964392
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Perceived justice of service recovery strategies : impact on customer satisfaction and quality relationship
Vázquez Casielles, Rodolfo; Álvarez, Leticia Suárez; … - In: Psychology & marketing 27 (2010) 5, pp. 487-509
Persistent link: https://www.econbiz.de/10003972422
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Comportamiento de abandono de la relación de un cliente con la empresa en un contexto de fallo y recuperación del servicio
Varela Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: Cuadernos de economía y dirección de la empresa : CEDE 40 (2009), pp. 143-169
Persistent link: https://www.econbiz.de/10003925920
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The role of commtiment perceived by the consumer in service industries
Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Management research : the journal of the Iberoamerican … 7 (2008/09) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10003895795
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Effects of complaint management on loyalty versus probability of ending relationship
Suárez-Álvarez, Leticia; Díaz-Martín, Ana Maria; … - In: Advances in tourism destination marketing, (pp. 244-254). 2010
Persistent link: https://www.econbiz.de/10003997867
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Service recovery, satisfaction and behaviour intentions : analysis of compensation and social comparison communication strategies
Vázquez Casielles, Rodolfo; Iglesias Argüelles, Víctor; … - In: The service industries journal 32 (2012) 1/2, pp. 83-103
Persistent link: https://www.econbiz.de/10009427705
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The influence of customer relationship marketing strategies on supply chain relationships : the moderating effects of environmental uncertainty and competitive rivalry
Sanzo, María José; Vázquez Casielles, Rodolfo - In: Journal of business-to-business marketing 18 (2011) 1, pp. 50-82
Persistent link: https://www.econbiz.de/10009009253