Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of visual metaphors...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Creativity
1
Decision
1
Entscheidung
1
Kreativität
1
Regulation
1
Regulierung
1
USA
1
United States
1
Werbung
1
ad disclosure and regulatory focus
1
creative strategy
1
financial services advertising
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Han, Kwang Seok
1
Lee, Taejun
1
Yun, TaiWoong
1
Published in...
All
Journal of financial services marketing : JFSM
1
Source
All
ECONIS (ZBW)
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of creative strategy, ad disclosure and regulatory focus in investors' decision making : an experimental investigation
Lee, Taejun
;
Yun, TaiWoong
;
Han, Kwang Seok
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10010188531
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
