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Moon, Sangkil
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Iacobucci, Dawn
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Kamakura, Wagner A.
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3
Román, Sergio
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ECONIS (ZBW)
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An empirical investigation of dual network effects in innovation project development
Moon, Sangkil
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 215-225
Persistent link: https://www.econbiz.de/10009313205
Saved in:
2
Green-lighting scripts in the movie pre-production stage : an application of consumption experience carryover theory
Moon, Sangkil
;
Jalali, Nima
;
Song, Reo
- In:
Journal of business research : JBR
140
(
2022
),
pp. 332-345
Persistent link: https://www.econbiz.de/10013040670
Saved in:
3
Finding donors by relationship fundraising
Moon, Sangkil
;
Azizi, Kathryn
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 112-129
Persistent link: https://www.econbiz.de/10009758376
Saved in:
4
How do price range shoppers differ from reference price point shoppers?
Moon, Sangkil
;
Voss, Glenn B.
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 31-38
Persistent link: https://www.econbiz.de/10003915819
Saved in:
5
The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry
Moon, Sangkil
;
Song, Reo
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10010500728
Saved in:
6
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
7
Conditional efficiency, operational risk and electronic ticket pricing strategies for the airline industry
Bergey, Paul K.
;
Moon, Sangkil
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10003801517
Saved in:
8
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.
;
Moon, Sangkil
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
Saved in:
9
Spatial choice models for product recommendations
Moon, Sangkil
-
2003
Persistent link: https://www.econbiz.de/10003564856
Saved in:
10
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil
;
Bergey, Paul K.
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
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