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The impact of skippable advertising on advertising avoidance intention in China

Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137

Persistent link: https://www.econbiz.de/10014428927

Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model

Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014460856

Economic analysis of the legal standard for deceit in English tort law

Zhou, Qi - In: European journal of law and economics 28 (2009) 1, pp. 83-102

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Profit-market share relationship : an empirical study of the life insurance industry

Mirmirani, Sam - In: American business review 14 (1996) 1, pp. 54-59

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Stock returns, volatility, and cointegration among Chinese stock markets

Qi Zhou; Zhou, Zhong-guo - In: China & world economy 13 (2005) 2, pp. 106-122

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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness

Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014371688

Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media

He, Yuanqiong; Qi, Zhou; Canfield, Jessica; Hong, Yuan - In: Journal of business research : JBR 183 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015143965

Inspired by intertemporal connections : using AR technology to enhance visitor satisfaction in historical museums

Tang, Yangyi; Qi, Zhou - In: Tourism management : research, policies, practice 108 (2025), pp. 1-19

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Dynamic Volatility Connectedness Among Cryptocurrencies and China's Financial Assets in Standard Times and During the COVID-19 Pandemic

Li, Xingyi; Gan, Kai; Zhou, Qi - 2022

In this paper, we use the TVP-VAR model to examine volatility connectedness among four cryptocurrencies and four China’s financial assets in static and dynamic scenarios from January 1, 2014 to August 29, 2022. We find that the dynamic total connectedness of the system consisting of...

Persistent link: https://www.econbiz.de/10013491780

Bayesian regularisation neural network based on artificial intelligence optimisation

Yan, Dingqi; Zhou, Qi; Wang, Jianzhou; Zhang, Na - In: International journal of production research 55 (2017) 7/8, pp. 2266-2287

Persistent link: https://www.econbiz.de/10011648545