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Cultural influence on the adoption of social networking sites
Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 277-300
Persistent link: https://www.econbiz.de/10011472503
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Application of Social Web tools to the internationalization of retail companies
Mollá Descals, Alejandro; Gómez-Borja, Miguel-Ángel; … - In: Journal of business case studies 6 (2010) 7, pp. 31-36
Persistent link: https://www.econbiz.de/10008839887
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Consumer adoption of social networking sites : implications for theory and practice
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of research in interactive marketing : … 5 (2011) 2/3, pp. 170-188
Persistent link: https://www.econbiz.de/10009389590
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Application of social media tools by retailers
Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: Organizations and social networking : utilizing social …, (pp. 214-235). 2013
Persistent link: https://www.econbiz.de/10009768687
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Social media as marketing strategy : an explorative study on adoption and use by retailers
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Social media in strategic management, (pp. 197-215). 2013
Persistent link: https://www.econbiz.de/10010226687
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Web aesthetics effects on user decisions : impact of exposure length on website quality perceptions and buying intentions
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of internet commerce 12 (2013) 1/4, pp. 76-105
Persistent link: https://www.econbiz.de/10010248483
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Web 2.0 tools in retailing : benefits of their use and reasons for not using them
Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: International business and economics research journal 11 (2012) 13, pp. 1463-1469
Persistent link: https://www.econbiz.de/10009699601
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Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
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Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of business case studies 6 (2010) 7, pp. 55-66
Persistent link: https://www.econbiz.de/10008839873
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Segmenting the social networking sites users : an empirical study
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: International journal of internet marketing and … 7 (2012) 2, pp. 136-156
Persistent link: https://www.econbiz.de/10009535759