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Decision-contextual and individual influences on scarcity effects
Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Yang, Yi-Ting; Chung, … - In: European journal of marketing : EJM 47 (2013) 8, pp. 1314-1332
Persistent link: https://www.econbiz.de/10009787163
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The impact of retail out-of-stock options on preferences : the role of consumers' desire for assimilation versus differentiation
Ku, Hsuan-hsuan; Kuo, Chien-chih; Fang, Wei-luen; Yu, Ya-wen - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10010259968
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Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan; Kuo, Chien-chih; Wu, Ching-luen; Wu, … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 41-50
Persistent link: https://www.econbiz.de/10009762983
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Is masimum customer servie always a good thing? : customer satisfaction in response to over-attentive service
Ku, Hsuan-hsuan; Kuo, Chien-chih; Chen, Martin - In: Managing service quality : MSQ ; an international journal 23 (2013) 5, pp. 437-452
Persistent link: https://www.econbiz.de/10009792529
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Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan; Kuo, Chien-chih; Wu, Ching-luen; Wu, … - In: Green advertising and the reluctant consumer, (pp. 34-43). 2014
Persistent link: https://www.econbiz.de/10010399386
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Effects of product quality certification on quality perceptions of stores' own brands
Ku, Hsuan-hsuan; Wang, Po-jen; Kuo, Chien-chih - In: The service industries journal 32 (2012) 5, pp. 807-820
Persistent link: https://www.econbiz.de/10009535895
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The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers
Ku, Hsuan-hsuan; Kuo, Chien-chih; Kuo, Tzu-wei - In: Psychology & marketing 29 (2012) 8, pp. 541-548
Persistent link: https://www.econbiz.de/10009575079
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Signaling new product introduction delays : determinants of clarity of delay-duration announcements
Ku, Hsuan-hsuan; Huang, Chiu-chen; Kuo, Chien-chih - In: Industrial marketing management : the international … 40 (2011) 5, pp. 754-762
Persistent link: https://www.econbiz.de/10009274011
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Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Huang, Wan-Ting - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
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The use of geographic information in audit data analytics for evidence gathering : a design science approach
Huang, Shi-Ming; Wang, Tawei; Yen, Ju-Chun; Lee, Chi-Bei; … - In: The journal of information systems : JIS ; a semiannual … 36 (2022) 3, pp. 115-128
Persistent link: https://www.econbiz.de/10014233559