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Creating multi-sensory experiences in luxury marketing

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 60-68

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010256431

Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010197484

Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010198008

Luxusmarken im Zeitalter des Web 2.0 : Herausforderungen und Gestaltungsperspektiven für das Marketingmanagement

Wiedmann, Klaus-Peter; Klarmann, Christiane; Hennigs, Nadine - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 77-96). 2011

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009241348

What is the value of luxury? : a cross-cultural consumer perspective

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009691188

Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk

Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009667672

Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Luxury marketing : a challenge for theory and practice, (pp. 77-99). 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009667683

Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Dienstleistungsmanagement und Social Media : …, (pp. 153-170). 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009756236

Multisensualität im Dienstleistungsmarketing : kurzfristiger Hype oder ein zukunftsweisendes Forschungsthema auch für den B2B-Sektor?

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Management von Service Innovationen in …, (pp. 225-240). 2012

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009514300

Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 544-566

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009568323