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Creating a positive brand image with a local adaptation advertising strategy: The Hyundai Santa F

Anne Raymond, Mary; Won Lim, Jong - In: New directions in international advertising research, (pp. 101-118). 2002

This paper provides a case study comparing the international advertising strategy that Hyundai Motor Company, Korea, utilized when they introduced the Hyundai Santa Fe in Korea and in the United States. Based on Hyundai's understanding of factors affecting standardization and adaptation...

Persistent link: https://www.econbiz.de/10015389220

Creating a positive brand image with a local adaptation advertising strategy : the Hyundai Santa Fe

Raymond, Mary Anne; Lim, Jong Won - In: New directions in international advertising research, (pp. 101-118). 2002

Persistent link: https://www.econbiz.de/10001785303

Consumer perceptions of health claims in advertisements and on food labels

Mazis, Michael B. - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26

Persistent link: https://www.econbiz.de/10001221262

Perceptions of factors driving success for multinational professional services firms in Korea

Raymond, Mary Anne; Mittelstaedt, John D. - In: Asian dimensions of services marketing, (pp. 23-41). 2002

Persistent link: https://www.econbiz.de/10001690233

An examination of digital accessibility within social media platforms : problems for vulnerable consumers and policy implications

Raymond, Mary Anne; Smith, Hillary; Carlson, Les; … - In: Journal of advertising research 64 (2024) 4, pp. 430-450

Persistent link: https://www.econbiz.de/10015173669

The influence of brand levels and associations on purchase intent

Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009/10) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10003898035

Designing the e-servicescape : implications for online retailers

Hopkins, Christopher D.; Grove, Stephen J.; Raymond, … - In: Journal of internet commerce 8 (2009) 1/2, pp. 23-43

Persistent link: https://www.econbiz.de/10003926386

A multi-method investigation of consumer response to marketing activities during life transitions

Hopkins, Christopher D.; Wood, Chales; Siemens, Jennifer; … - In: The journal of consumer marketing 31 (2014) 1, pp. 39-53

Persistent link: https://www.econbiz.de/10010254009

The moderating role of religiosity on nonprofit advertising

Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of business research : JBR 67 (2014) 2, pp. 23-31

Persistent link: https://www.econbiz.de/10010237687

Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople

Moore, Jesse N.; Hopkins, Christopher D.; Raymond, Mary Anne - In: Journal of internet commerce 12 (2013) 1/4, pp. 48-75

Persistent link: https://www.econbiz.de/10010248490