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Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
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2
Barriers to increasing donor support : evidence on the incidence and nature of brand rejection
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
5
,
pp. 1007-1025
Persistent link: https://www.econbiz.de/10011382687
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3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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4
Brand awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
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5
New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
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6
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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7
Comparing approaches to elicit brand attributes both face-to-face and online
Hogan, Samantha
;
Romaniuk, Jenni
;
Faulkner, Margaret
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 57-78
Persistent link: https://www.econbiz.de/10011472540
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8
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
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9
Supporters' perceptions of benefits delivered by different charity activities
Faulkner, Margaret
;
Romaniuk, Jenni
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012199994
Saved in:
10
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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