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A comparison of brand equity strength across consumer segments and markets

Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468

Persistent link: https://www.econbiz.de/10011778292

The Natural Monopoly effect in brand image associations

Stocchi, Lara; Pare, Vipul; Fuller, Rachel; Wright, Malcolm - In: Australasian marketing journal 25 (2017) 4, pp. 309-316

Persistent link: https://www.econbiz.de/10011792388

Customer-based brand equity for branded apps : a simple research framework

Stocchi, Lara; Ludwichowska, Gosia; Fuller, Rachel; … - In: Journal of marketing communications 27 (2021) 5, pp. 534-563

Persistent link: https://www.econbiz.de/10012624665

Advancing the understanding of the pre-purchase stage of the customer journey for service brands

Fuller, Rachel; Stocchi, Lara; Gruber, Thorsten; … - In: European journal of marketing 57 (2023) 2, pp. 360-386

Persistent link: https://www.econbiz.de/10013502566

Service provider hesitation in credence services : the importance of customer expectations?

Fuller, Rachel; Pervan, Simon; Kunstler, Breanne; … - In: Services marketing quarterly 43 (2022) 4, pp. 504-519

Persistent link: https://www.econbiz.de/10013416993

How important is the in-store environment for new brands?

Fuller, Rachel; Hogan, Samantha; Pervan, Simon - In: International journal of market research 66 (2024) 1, pp. 91-114

Persistent link: https://www.econbiz.de/10014584445

The Temporal Stability of the NBD-Dirichlet Model Parameters

Wright, Malcolm - 2011

We report on the temporal stability of the parameters of the NBD-Dirichlet model, a well-known stochastic theory of buying behaviour. This model is widely used and recommended as a stationary market benchmark against which the dynamic effects of marketing interventions can be assessed. Yet there...

Persistent link: https://www.econbiz.de/10013125160

Reaching voters on social media : planning political advertising on Snapchat

Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole; … - In: International journal of market research 65 (2023) 5, pp. 566-580

Persistent link: https://www.econbiz.de/10014368514

Marketing research on mobile apps : past, present and future

Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225

Persistent link: https://www.econbiz.de/10012819751

Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon

Tarkiainen, Anssi; Ellonen, Hanna-Kaisa; Ots, Mart; … - In: International journal of e-business research : an … 10 (2014) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10010402600