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Beziehungsmarketing
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Servera-Francés, David
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
5
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Información comercial española : ICE : revista de economía
4
International journal of retail and distribution management
4
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
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Strategic marketing in tourism services
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The international review of retail, distribution and consumer research
2
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2
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Tourism review : the official journal of the AIEST
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Advanced technologies management for retailing : frameworks and cases
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
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European research on management and business economics
1
Food retailing and sustainable development : European perspectives
1
Handbook of research on retailer-consumer relationship development
1
International journal of contemporary hospitality management
1
International journal of management & enterprise development : IJMED
1
International journal of retail & distribution management
1
International journal of sustainable economy
1
International journal of technology marketing : IJTMkt
1
International journal of transport economics
1
International review on public and non-profit marketing
1
Journal of East European management studies : JEEMS
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Journal of business economics and management
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Journal of business-to-business marketing
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Journal of consumer behaviour : an international research review
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
Other ZBW resources
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OLC EcoSci
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RePEc
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1
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
2
La producción científica sobre distribución comercial en España, 1990 - 2000
Vallet Bellmunt, Teresa
;
Frasquet Deltoro, Marta
;
Gil …
- In:
Información comercial española : ICE : revista de …
(
2002
),
pp. 119-139
Persistent link: https://www.econbiz.de/10001729987
Saved in:
3
The "sun and beach" tourism destination image : an application to the case of Cuba from the Spanish tourist-origin market
García, Haydeé C.
;
Gil Saura, Irene
;
García, Roberto …
- In:
Tourism review of AIEST
59
(
2004
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10002098928
Saved in:
4
Relationship sustainability-store equity across segments of retail customers
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
International journal of retail and distribution management
51
(
2023
)
3
,
pp. 366-385
Persistent link: https://www.econbiz.de/10013552717
Saved in:
5
The importance of green practices for hotel guests: does gender matter?
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Ruiz Molina, …
- In:
Economic research
34
(
2021
)
1,3
,
pp. 3508-3529
Persistent link: https://www.econbiz.de/10014233534
Saved in:
6
Do innovation and sustainability influence customer satisfaction in retail? : a question of gender
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
Economic research
35
(
2022
)
1,1
,
pp. 546-563
Persistent link: https://www.econbiz.de/10014380443
Saved in:
7
The impact of sustainable marketing communications on consumer responses in the hotel industry
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
Journal of East European management studies : JEEMS
28
(
2023
)
2
,
pp. 347-373
Persistent link: https://www.econbiz.de/10015177228
Saved in:
8
Does ICT contribute to bootstrapping SOSI? : evidence in retailing
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
International journal of retail and distribution management
52
(
2024
)
7/8
,
pp. 737-753
Persistent link: https://www.econbiz.de/10015158215
Saved in:
9
Cocreating value with hotel guests in the "new normal" : the case of Spain
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Gallarza, …
-
2024
Persistent link: https://www.econbiz.de/10015159121
Saved in:
10
Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation
Bordian, Mariia
;
Gil Saura, Irene
;
Berenguer Contrí, Gloria
- In:
Journal of marketing analytics : JMA
12
(
2024
)
3
,
pp. 717-733
Persistent link: https://www.econbiz.de/10015138130
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