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Consumer behaviour
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Ha, Hong Youl
29
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15
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7
Pan, Huifeng
6
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5
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3
Cho, Jihoon
3
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Asia Pacific business review
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5
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4
International journal of contemporary hospitality management
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African Governance and Development Institute WP/16/027
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ECONIS (ZBW)
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Exploring key antecedents of purchase intentions within different services
Ha, Hong Youl
;
Akamavi, Raphaël K.
;
Kitchen, Phillip J.
; …
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 595-606
Persistent link: https://www.econbiz.de/10010434577
Saved in:
2
A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong Youl
;
Janda, Swinder
;
Muthaly, Siva K. K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 997-1016
Persistent link: https://www.econbiz.de/10008650642
Saved in:
3
Development of brand equity : evaluation of four alternative models
Ha, Hong Youl
;
Janda, Swinder
;
Muthaly, Siva K. K.
- In:
The service industries journal
30
(
2010
)
5/6
,
pp. 911-928
Persistent link: https://www.econbiz.de/10003993304
Saved in:
4
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
5
Predicting consumer intentions to purchase energy-efficient products
Ha, Hong Youl
;
Janda, Swinder
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 461-469
Persistent link: https://www.econbiz.de/10009681512
Saved in:
6
Brand personality and its outcomes in the Chinese automobile industry
Ha, Hong Youl
;
Janda, Swinder
- In:
Asia Pacific business review
20
(
2014
)
2
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010341301
Saved in:
7
A longitudinal study of online non-relationship intentions
Ha, Hong Youl
;
Janda, Swinder
- In:
The service industries journal
31
(
2011
)
3/4
,
pp. 343-354
Persistent link: https://www.econbiz.de/10008937452
Saved in:
8
Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl
;
Janda, Swinder
;
Park, Sang-Kyu
- In:
International marketing review
26
(
2009
)
2
,
pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
Saved in:
9
Effects of economic and social satisfaction on partner trust : an investigation of temporal carryover effects
Ha, Hong Youl
;
Lee, Myung-Soo
;
Janda, Swinder
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10011453272
Saved in:
10
The evolution of expectations of and attitudes toward online travel agencies over time
Ha, Hong Youl
;
Janda, Swinder
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 966-980
Persistent link: https://www.econbiz.de/10011627393
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