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Retrospective: the effect of g...
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Iacobucci, Dawn
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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
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ECONIS (ZBW)
OLC EcoSci
33
RePEc
10
USB Cologne (EcoSocSci)
7
Other ZBW resources
6
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Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
2
Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.
;
Iacobucci, Dawn
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011615443
Saved in:
3
Self-service technologies
Ostrom, Amy L.
;
Bitner, Mary Jo
;
Meuter, Matthew L.
- In:
E-Service : new directions in theory and practice
,
(pp. 45-64)
.
2002
Persistent link: https://www.econbiz.de/10001812849
Saved in:
4
Frontline employee motivation to participate in service innovation implementation
Cadwallader, Susan
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10003980624
Saved in:
5
Transformative service research : an agenda for the future
Anderson, Laurel
;
Ostrom, Amy L.
;
Corus, Canan
;
Fisk, …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1203-1210
Persistent link: https://www.econbiz.de/10009756087
Saved in:
6
Service research priorities in a rapidly changing context
Ostrom, Amy L.
;
Parasuraman, A.
;
Bowen, David E.
; …
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 127-159
Persistent link: https://www.econbiz.de/10011283713
Saved in:
7
Service blueprinting: a practical technique for service innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review
50
(
2007/08
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10003733784
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8
"Futurizing" smart service : implications for service researchers and managers
Wuenderlich, Nancy V.
;
Heinonen, Kristina
;
Ostrom, Amy L.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 442-447
Persistent link: https://www.econbiz.de/10011418323
Saved in:
9
Transformative service research : advancing our knowledge about service and well-being
Anderson, Laurel
;
Ostrom, Amy L.
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10011336514
Saved in:
10
Activating consumers for better service coproduction outcomes through eustress : the interplay of firm-assigned workload, service literacy, and organizational support
Mende, Martin
;
Scott, Maura L.
;
Bitner, Mary Jo
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10011690548
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