Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will benefit from applying a new paradigm found in mainstream psychology, termed here the 'Cognitive Wave'. Tourism professionals who apply this will benefit by identifying how they...

This chapter discusses innovation within the tourism small business sector and provides a case study of academic-industry research collaboration and knowledge transfer. Governments of many countries are interested in improving innovation in the tourism industry. Academics have important skills...