Objective: The objective of the article is to examine the role which environmental concern plays in explaining the attitude towards second-hand shopping and the intention to visit a second-hand shop. Research Design & Methods: Norm Activation Model including an additional variable –...

Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defined group of users with a marketing message. These users are shown content, including...