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Dynamics of user-generated content and service failure recovery : evidence from millennials

Ozuem, Wilson; Willis, Michelle; Ranfagni, Silvia; … - In: Qualitative market research : an international journal 26 (2023) 5, pp. 600-631

Persistent link: https://www.econbiz.de/10014430702

Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity

Kallevig, Annette; Ozuem, Wilson; Willis, Michelle; … - In: Journal of advertising research 62 (2022) 4, pp. 301-320

Persistent link: https://www.econbiz.de/10013531979

Exploring the relationship between chatbots, service failure recovery and customer loyalty : a frustration–aggression perspective

Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; … - In: Psychology & marketing 41 (2024) 10, pp. 2253-2273

Persistent link: https://www.econbiz.de/10015133743

Thematic analysis without paradox : sensemaking and context

Ozuem, Wilson; Willis, Michelle; Howell, Kerry - In: Qualitative market research : an international journal 25 (2022) 1, pp. 143-157

Persistent link: https://www.econbiz.de/10013162199

Digital Transformation for Fashion and Luxury Brands : Theory and Practice

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2024

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and...

Persistent link: https://www.econbiz.de/10014519036

Understanding the process of meanings, materials, and competencies in adoption of mobile banking

Naeem, Muhammad; Ozuem, Wilson; Howell, Kerry; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2445-2469

Persistent link: https://www.econbiz.de/10013556736

The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps

Naeem, Muhammad; Ozuem, Wilson; Howell, Kerry; … - In: Psychology & marketing 41 (2024) 5, pp. 1060-1081

Persistent link: https://www.econbiz.de/10014530947

Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights

Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021

Persistent link: https://www.econbiz.de/10012607354

Artificial intelligence and predictive analytics : towards a praxis of personalised shopping experiences

Ozuem, Wilson; Willis, Michelle - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 3-26). 2024

Persistent link: https://www.econbiz.de/10014529058

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257