Thuy, Dao Cam; Quang, Nguyen Ngoc - In: Cogent Business & Management 9 (2022) 1, pp. 1-20
factors affecting satisfaction and intention to repurchase retail banking (RB) services. This study builds and validates the … Structured Equation Model (SEM) to assess the causal effect of factors such as service quality, brand reputation and customer … customers have shown that 6 factors affect positively the intention of individual customers to repurchase banking services. In …