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Der digitale Wandel hat öffentliche Beobachtungs- und Beeinflussungsbeziehungen grundlegend verändert. In den traditionellen Massenmedien vermittelt der professionelle Journalismus zwischen Quellen und Publikum und trifft alleine Publikationsentscheidungen. Im Internet wird dieses...
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This paper examines recent changes in the content moderation practices of major social media companies. Digital platforms have become a defining feature of contemporary societies. As their infrastructures increasingly mediate commercial activity, political organization, cultural life, and more,...
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Zur Entwicklung neuer Produkte und Dienste binden Unternehmen immer häufiger Kundinnen und Kunden in ihre Innovationsprozesse ein. Virtual Reality verspricht für dieses als Co-Creation bezeichnetes Vorgehen viele Vorteile. So können Kundinnen und Kunden z. B. ein virtuelles Produktabbild...
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Conversational agents (CAs) are often unable to provide meaningful responses to user requests, thereby triggering user resistance and impairing the successful diffusion of CAs. Literature mostly focuses on improving CA responses but fails to address user resistance in the event of further...
Persistent link: https://www.econbiz.de/10014501652
Owing to technological advancements in artificial intelligence, voice assistants (VAs) offer speech as a new interaction modality. Compared to text-based interaction, speech is natural and intuitive, which is why companies use VAs in customer service. However, we do not yet know for which kinds...
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Content website providers have two main goals: They seek to attract consumers and to keep them on their websites as long as possible. To reach potential consumers, they can utilize several online channels, such as paid search results or advertisements on social media, all of which usually...
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