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Gatignon, Hubert
15
Robertson, Thomas S.
8
Gatignon, H.
4
Kuester, Sabine
3
Bowman, Douglas
2
Homburg, Christian
2
Robertson, T.S.
2
Abelle, P.V.
1
Anderson, Erin
1
Anderson, Philip
1
Eliashberg, Jehoshua
1
Fein, A.J.
1
Montaguti, Elisa
1
Parker, P.
1
Proctor, Tony
1
Ramaswamy, Venkatram
1
Reibstein, David J.
1
Rymon, Talia
1
Schäfer, Heiko
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
4
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Business strategy review
1
International journal of forecasting
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Sloan management review
1
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OLC EcoSci
ECONIS (ZBW)
123
USB Cologne (EcoSocSci)
13
RePEc
11
Other ZBW resources
4
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1
Entry strategy for radical product innovations: A conceptual model and propositional inventory
Montaguti, Elisa
;
Kuester, Sabine
;
Robertson, Thomas S.
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
1
,
pp. 21-42
Persistent link: https://www.econbiz.de/10006176363
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2
Retaliatory Behavior to New Product Entry
Kuester, Sabine
;
Homburg, Christian
;
Robertson, Thomas S.
- In:
Journal of marketing
63
(
1999
)
4
,
pp. 90-106
Persistent link: https://www.econbiz.de/10005964054
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3
New Product Announcement Signals and Incumbent Reactions
Robertson, Thomas S.
;
Eliashberg, Jehoshua
;
Rymon, Talia
- In:
Journal of marketing
59
(
1995
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10005995623
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4
Inducing Multiline Salespeople to Adopt House Brands
Anderson, Erin
;
Robertson, Thomas S.
- In:
Journal of marketing
59
(
1995
)
2
,
pp. 16-31
Persistent link: https://www.econbiz.de/10005997277
Saved in:
5
HOW TO REDUCE MARKET PENETRATION CYCLE TIMES
Robertson, Thomas S.
- In:
Sloan management review
35
(
1993
)
1
,
pp. 87-96
Persistent link: https://www.econbiz.de/10006350585
Saved in:
6
Thomas W. Dunfee Tribute Issue: Introduction
Robertson, Thomas S.
- In:
Journal of business ethics : JOBE
88
(
2010
)
4
,
pp. 539-541
Persistent link: https://www.econbiz.de/10009135889
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7
Corporate Graffiti
Robertson, Thomas S.
- In:
Business strategy review
6
(
1995
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10007211329
Saved in:
8
Verteidigungsstrategien gegen neue Wettbewerber
Kuester, Sabine
;
Homburg, Christian
;
Robertson, Thomas S.
; …
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1191-1216
Persistent link: https://www.econbiz.de/10007041327
Saved in:
9
Technology Development Mode: A Transition Cost Conceptualization
Robertson, T.S.
;
Gatignon, H.
- In:
Strategic management journal
19
(
1998
)
6
,
pp. 515-532
Persistent link: https://www.econbiz.de/10006848055
Saved in:
10
Incumbent defense strategies against new product entry
Gatignon, H.
;
Robertson, T.S.
;
Fein, A.J.
- In:
International journal of research in marketing : IJRM ; …
14
(
1997
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10006205394
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