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Marketing : theory and practic...
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Article
82
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77
English
4
French
1
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Baker, Michael
41
Baker, Michael J.
40
Milligan, Kevin
8
Benjamin, Dwayne
7
Gruber, Jonathan
6
Fortin, Nicole M.
5
Erdogan, B.Zafer
3
Deri, Catherine
2
Kubal, Diane
2
Milligan, Kevin S
2
Milligan, Kevin S.
2
Stabile, Mark
2
Abou-Ismail, Fouad
1
Baker, Michael John
1
Balabanis, George I.
1
Becker, Sven H.
1
Coleman, Kendra
1
Desaulniers, Andrée
1
Grant, Mary
1
Gunay, G. Nazan
1
Hamilton, Gillian
1
Hanna, Emily
1
Hart, Susan J.
1
Kantarevic, Jasmin
1
Payne, A.Abigail
1
Rea Jr, Samuel A.
1
Smart, Michael
1
Solon, Gary
1
Stanger, Shuchita
1
Tagg, Stephen
1
Tooke, Nichola
1
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Journal of marketing management : MM
26
Working paper / National Bureau of Economic Research, Inc
14
The Canadian journal of economics
6
Journal of customer behaviour
5
Journal of labor economics
5
Journal of human resources : JHR
3
European journal of marketing : EJM
2
International marketing review
2
Journal of public economics
2
Performance improvement / ispi ; International Society for Performance Improvement
2
The American economic review
2
The marketing review
2
EuroMed journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
Journal of historical research in marketing
1
Journal of political economy
1
L' Actualité économique : revue trimest.
1
Marketing intelligence & planning
1
Public finance : the business monthly of the public sector
1
Technical working paper / National Bureau of Economic Research
1
The review of economics and statistics
1
Tourism management : research, policies, practice
1
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OLC EcoSci
ECONIS (ZBW)
214
RePEc
82
USB Cologne (EcoSocSci)
44
Other ZBW resources
17
EconStor
2
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1
Michael J. Baker : reflections on a career in marketing
Baker, Michael John
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 223-230
Persistent link: https://www.econbiz.de/10010146798
Saved in:
2
Peer reviewing - principles and practice
Baker, Michael J.
- In:
The marketing review
8
(
2008
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10009853122
Saved in:
3
Personal professional development
Baker, Michael J.
- In:
The marketing review
9
(
2009
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10009853153
Saved in:
4
Selecting Celebrity Endorsers: The Practitioner's Perspective - How do British troopers of the industry pick celebrities? Is it enough to be beautiful or an expert?
Erdogan, B.Zafer
;
Baker, Michael J.
;
Tagg, Stephen
- In:
Journal of advertising research
41
(
2001
)
3
,
pp. 39-48
Persistent link: https://www.econbiz.de/10006511958
Saved in:
5
Increasing Mail Survey Response Rates from an Industrial Population - A Cost-effectiveness Analysis of Four Follow-up Techniques
Erdogan, B.Zafer
;
Baker, Michael J.
- In:
Industrial marketing management : the international …
31
(
2002
)
1
,
pp. 65
Persistent link: https://www.econbiz.de/10006269889
Saved in:
6
Organizational Buying Behaviour in the Gulf
Baker, Michael J.
;
Abou-Ismail, Fouad
- In:
International marketing review
10
(
1993
)
6
,
pp. 42-60
Persistent link: https://www.econbiz.de/10006355084
Saved in:
7
The Multiple Convergent Processing Model of New Product Development
Hart, Susan J.
;
Baker, Michael J.
- In:
International marketing review
11
(
1994
)
1
,
pp. 77
Persistent link: https://www.econbiz.de/10006343913
Saved in:
8
Commentary: Bridging the divide
Baker, Michael J.
- In:
European journal of marketing : EJM
35
(
2001
)
1-2
,
pp. 24-26
Persistent link: https://www.econbiz.de/10006091533
Saved in:
9
Determinants and Direction of Trading Companies' Development in Europe
Balabanis, George I.
;
Baker, Michael J.
- In:
European journal of marketing : EJM
27
(
1993
)
9
,
pp. 58
Persistent link: https://www.econbiz.de/10006106397
Saved in:
10
Editorial
Baker, Michael J.
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 201-207
Persistent link: https://www.econbiz.de/10009805462
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