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Bass, Frank M.
23
Srinivasan, Shuba
20
Pauwels, Koen
9
Hanssens, Dominique M.
7
Silva-Risso, Jorge
4
Jain, Dipak C.
3
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
MSI reports : working paper series
5
Journal of marketing
4
Operations research, Management science : OR MS ; the international literature digest
4
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of retailing
1
Technological forecasting & social change : an international journal
1
The journal of business : B
1
The journal of industrial economics
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OLC EcoSci
ECONIS (ZBW)
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Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices
Srinivasan, Shuba
;
Popkowski Leszczyc, Peter T.L.
; …
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
4
,
pp. 281-306
Persistent link: https://www.econbiz.de/10006183555
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2
Variable Pricing in Oligopoly Markets
Bass, Frank
;
Haravy, Ernan
;
Prasad, Ashuiosh
- In:
The journal of business : B
79
(
2006
)
6
,
pp. 2789-2810
Persistent link: https://www.econbiz.de/10007599521
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3
WHAT HAPPENS WHEN DEMAND IS ESTIMATED WITH A MISSPECIFIED MODEL?
Huang, Dongling
;
Rojas, Christian
;
Bass, Frank
- In:
The journal of industrial economics
56
(
2008
)
4
,
pp. 809-839
Persistent link: https://www.econbiz.de/10008157790
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4
Generic and Brand Advertising Strategies in a Dynamic Duopoly
Bass, Frank M.
;
Krishnamoorthy, Anand
;
Prasad, Ashutosh
; …
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
4
,
pp. 556-568
Persistent link: https://www.econbiz.de/10006873601
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5
The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds - Advertising spending for durables can exhibit thresholds beneath which it is essentially ineffective.
Vakratsas, Demetrios
;
Feinberg, Fred M.
;
Bass, Frank M.
; …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
1
,
pp. 109-119
Persistent link: https://www.econbiz.de/10006882473
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6
Some History of the TIMS-INFORMS College on Marketing as Related to the Development of Marketing Science
Bass, Frank M.
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 360-363
Persistent link: https://www.econbiz.de/10006898247
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7
Special Section - Some History of the TIMS-INFORMS College on Marketing as Related to the Development of Marketing Science
Bass, Frank M.
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 360-363
Persistent link: https://www.econbiz.de/10006898293
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8
The relationship between purchase regularity and propensity to accelerate
Vakratsas, Demetrios
;
Bass, Frank M.
- In:
Journal of retailing
78
(
2002
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10006616167
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9
The Future of Research in Marketing: Marketing Science
Bass, Frank M.
- In:
Journal of marketing research : JMR
30
(
1993
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10006690611
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10
Multiple Time Series Analysis of Competitive Marketing Behavior
Takada, Hirokaza
;
Bass, Frank M.
- In:
Journal of business research : JBR
43
(
1998
)
2
,
pp. 97
Persistent link: https://www.econbiz.de/10006732756
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