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Anderson, James C.
18
Anderson, James
13
Narus, James A.
12
Wynstra, Finn
4
Kumar, Nirmalya
3
Wouters, Marc
3
O'Dowd, Liam
2
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2
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1
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1
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Australian journal of international affairs : journal of the Australian Institute of International Affairs
5
Harvard business review : HBR
4
Environment & planning / D : international journal of urban and regional research
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business ethics : JOBE
2
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Regional studies : journal of the Regional Studies Association
2
Academy of Management journal : AMJ
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international economics
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
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MIT sloan management review
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OLC EcoSci
ECONIS (ZBW)
389
RePEc
95
USB Cologne (EcoSocSci)
10
Other ZBW resources
2
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Selectively Pursuing More of Your Customer's Business - If they wish to achieve profitable, sustainable growth, suppliers seeking a larger share of their customers' wallets need a fine-grained, disciplined approach to getting, leveraging and documenting customer knowledge. Best-practice suppliers such as Bank of America Corp., SEGHERS, Technische Unie, KLM Cargo and Telindus follow a strategy ...
Anderson, James C.
;
Narus, James A.
- In:
MIT sloan management review
44
(
2003
)
3
,
pp. 42-50
Persistent link: https://www.econbiz.de/10006256648
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2
Customer Value Propositions in Business Markets - Some managers view the customer value proposition as a form of spin that marketers develop for promotional copy -- The prettier the package, the better. But best-practice suppliers concentrate on the one or two points of difference that deliver the greatest value to target customers. When you identify each customer's critical need, and then offer a ...
Anderson, James C.
;
Narus, James A.
;
Rossum, Wouter van
- In:
Harvard business review : HBR
(
2006
),
pp. 90-99
Persistent link: https://www.econbiz.de/10005917820
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3
Boekbesprekingen - Business Market Management Understanding . Creating and Delivering Value
Anderson, James C.
;
Narus, James A.
;
Wuyts, S.
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
54
(
2000
)
3
,
pp. 73-82
Persistent link: https://www.econbiz.de/10006044875
Saved in:
4
IDEAS AT WORK - BUSINESS MARKETING: UNDERSTAND WHAT CUSTOMERS VALUE
Anderson, James C.
;
Narus, James A.
- In:
Harvard business review : HBR
76
(
1998
)
6
,
pp. 53-67
Persistent link: https://www.econbiz.de/10005972912
Saved in:
5
RETHINKING DISTRIBUTION: ADAPTIVE CHANNELS
Narus, James A.
;
Anderson, James C.
- In:
Harvard business review : HBR
74
(
1996
)
4
,
pp. 112-122
Persistent link: https://www.econbiz.de/10005987049
Saved in:
6
CAPTURING THE VALUE OF SUPPLEMENTARY SERVICES
Anderson, James C.
;
Narus, James A.
- In:
Harvard business review : HBR
73
(
1995
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10005999020
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7
SPECIAL REPORT - BECOME A VALUE MERCHANT - The authors of Value Merchants share their plan for avoiding the pricing trap and prospering in modern-day markets.
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
- In:
Sales & marketing management
160
(
2008
)
3
,
pp. 20-23
Persistent link: https://www.econbiz.de/10008055797
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8
Improving sourcing decisions in NPD projects: Monetary quantification of points of difference
Wouters, Marc
;
Anderson, James C.
;
Narus, James A.
; …
- In:
Journal of operations management : publ. quarterly by …
27
(
2009
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10008161617
Saved in:
9
Business Market Value Merchants - Isn't it time for your business to profit from superior customer value?
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
2
,
pp. 31-37
Persistent link: https://www.econbiz.de/10007985975
Saved in:
10
Nur wohlüberlegte Zusatzleistungen fördern das Geschäft
Anderson, James C.
;
Narus, James A.
- In:
Harvard-Business-Manager : das Wissen der Besten
17
(
1995
)
3
,
pp. 107-117
Persistent link: https://www.econbiz.de/10007081413
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