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How Much Does the Market Value an Improvement in a Product Attribute? Providing managers a single measure of market value for an attribute change to guide their product improvement decisions.
Ofek, Elie; Srinivasan, V. - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10006891965
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A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
Park, Chan Su; Srinivasan, V. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 271-288
Persistent link: https://www.econbiz.de/10006687049
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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Kivetz, Ran; Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 262-268
Persistent link: https://www.econbiz.de/10006645660
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Alternative Models for Capturing the Compromise Effect
Kivetz, Ran; Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 237-257
Persistent link: https://www.econbiz.de/10006645662
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RESEARCH NOTES AND COMMUNICATIONS - The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
Sethuraman, Raj; Srinivasan, V. - In: Journal of marketing research : JMR 39 (2002) 3, pp. 379-386
Persistent link: https://www.econbiz.de/10006653467
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A ORGANIZATIONAL DYNAMICS - How much does the market value an improvement in a product attribute? Af:170
Ofek, Elie; Srinivasan, V. - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 487-490
Persistent link: https://www.econbiz.de/10006505408
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Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations - Asymmetric price effect is strong with cross-price elasticities but tends to disappear with absolute cross-price effects
Sethuraman, Raj; Srinivasan, V.; Kim, Doyle - In: Marketing science : the marketing journal of the … 18 (1999) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10006914061
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Perspective: ten years of experience teaching a multi-disciplinary product development course
Lovejoy, William S.; Srinivasan, V. - In: The journal of product innovation management : an … 19 (2002) 1, pp. 32-45
Persistent link: https://www.econbiz.de/10006269423
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Multigroup Discriminant Analysis Using Linear Programming
Gochet, Willy; Stam, Antonie; Srinivasan, V.; Chen, … - In: Operations research : the journal of the Operations … 45 (1997) 2, pp. 213-225
Persistent link: https://www.econbiz.de/10006420229
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The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation
Dahan, Ely; Srinivasan, V. - In: The journal of product innovation management : an … 17 (2000) 2, pp. 99-109
Persistent link: https://www.econbiz.de/10006289862