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Ray, Michael L.
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Wansink, Brian
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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ECONIS (ZBW)
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The 1990s - Estimating an Advertisement's Impact on One's Consumption of a Brand - May-June 1992, Volume 32, No. 3, pages 9-16 - Wansink and Ray find that frequency marketing campaigns have become more prevalent among high-share brands in low-growth categories.
Wansink, Brian
;
Ray, Michael L.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 106-113
Persistent link: https://www.econbiz.de/10006514295
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Advertising Strategies to Increase Usage Frequency
Wansink, Brian
;
Ray, Michael L.
- In:
Journal of marketing
60
(
1996
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10005989531
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3
Increasing Cognitive Response Sensitivity
Wansink, Brian
;
Ray, Michael L.
;
Batra, Rajeev
- In:
Journal of advertising : official publication of the …
23
(
1994
)
2
,
pp. 65-76
Persistent link: https://www.econbiz.de/10008129765
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