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East, Robert
16
Wright, Malcolm
16
Hammond, Kathy
9
Lomax, Wendy
8
Vanhuele, Marc
6
Harris, Patricia
3
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2
Drèze, Xavier
2
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2
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2
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2
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2
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2
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Journal of marketing management : MM
9
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
MSI reports : working paper series
2
Psychology & marketing
2
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Journal of the Market Research Society : JMRS
1
Management decision : MD
1
Marketing intelligence & planning
1
Public finance : the business monthly of the public sector
1
The journal of product & brand management
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
The marketing review
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OLC EcoSci
ECONIS (ZBW)
73
Other ZBW resources
19
RePEc
18
BASE
5
USB Cologne (EcoSocSci)
4
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1
The relative incidence of positive and negative word of mouth: A multi-category study
East, Robert
;
Hammond, Kathy
;
Wright, Malcolm
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
2
,
pp. 175
Persistent link: https://www.econbiz.de/10007727821
Saved in:
2
Measuring the Price Knowledge Shoppers Bring to the Store
Vanhuele, Marc
;
Drèze, Xavier
- In:
Journal of marketing
66
(
2002
)
4
,
pp. 72-85
Persistent link: https://www.econbiz.de/10005939675
Saved in:
3
How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories
Fourquet-Courbot, Marie-Pierre
;
Courbet, Didler
; …
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10007752874
Saved in:
4
Consumers' Immediate Memory for Prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10007295117
Saved in:
5
Know the Name, Forget the Exposure: Brand Familiarity versus Memory of Exposure Context
Holden, Stephen J.S.
;
Vanhuele, Marc
- In:
Psychology & marketing
16
(
1999
)
6
,
pp. 479-496
Persistent link: https://www.econbiz.de/10006987804
Saved in:
6
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10009893522
Saved in:
7
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen H.
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009893567
Saved in:
8
Decision Making and Habit in Shopping Times
East, Robert
;
Lomax, Wendy
;
Willson, Gill
;
Harris, Patricia
- In:
European journal of marketing : EJM
28
(
1994
)
4
,
pp. 56
Persistent link: https://www.econbiz.de/10006104760
Saved in:
9
What is the effect of a recommendation?
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
;
Robinson, Helen
- In:
The marketing review
5
(
2005
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10006015616
Saved in:
10
Testing the market maven concept
Goodey, Caroline
;
East, Robert
- In:
Journal of marketing management : MM
24
(
2008
)
3-4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10008058202
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