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Marketing Performance Measurement Ability and Firm Performance
O'Sullivan, Don; Abela, Andrew V. - In: Journal of marketing 71 (2007) 2, pp. 79-93
Persistent link: https://www.econbiz.de/10007603674
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Marketing performance measurement and firm performance: Evidence from the European high-technology sector
O'Sullivan, Don; Abela, Andrew V.; Hutchinson, Mark - In: European journal of marketing : EJM 43 (2009) 5, pp. 843
Persistent link: https://www.econbiz.de/10008257194
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Proving marketing success pays off! : marketing performance measurement and its effects on marketing's stature and firm success
O'Sullivan, Don; Abela, Andrew V. - In: GfK marketing intelligence review 2 (2010) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10009893812
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Profit and More: Catholic Social Teaching and the Purpose of the Firm
Abela, Andrew V. - In: Journal of business ethics : JOBE 31 (2001) 2, pp. 107-116
Persistent link: https://www.econbiz.de/10006902928
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Marketing and consumerism: A response to O'Shaughnessy and O'Shaughnessy
Abela, Andrew V. - In: European journal of marketing : EJM 40 (2006) 1-2, pp. 5-16
Persistent link: https://www.econbiz.de/10006075548
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Marketing with integrity: ethics and the service-dominant logic for marketing
Abela, Andrew V.; Murphy, Patrick E. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10007908097
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Behind the Wheel - Align marketing goals and corporate strategies through dashboards.
Clark, Bruce H.; Abela, Andrew V.; Ambler, Tim - In: Marketing management : a quarterly business management … 15 (2006) 3, pp. 18-27
Persistent link: https://www.econbiz.de/10007269418
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Measuring alpha: The consequences of ignoring the four-factor model
O'Sullivan, Don; Hutchinson, Mark C.; O'Connell, Vincent - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 164
Persistent link: https://www.econbiz.de/10008262294
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Empirical evidence of the stock market's (mis)pricing of customer satisfaction
O'Sullivan, Don; Hutchinson, Mark C.; O'Connell, Vincent - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 154-161
Persistent link: https://www.econbiz.de/10008262296
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Service quality in the Irish health service
O'Keeffe, Mary; O'Sullivan, Don - In: Total quality management 8 (1997) 5, pp. 293-304
Persistent link: https://www.econbiz.de/10007196006