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Suh, Jaebeom
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OLC EcoSci
ECONIS (ZBW)
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1
Organizational citizenship behaviors and service quality as external effectiveness of contact employees
Yoon, Mahn Hee
;
Suh, Jaebeom
- In:
Journal of business research : JBR
56
(
2003
)
8
,
pp. 597-612
Persistent link: https://www.econbiz.de/10006720571
Saved in:
2
Benevolence in the importer-exporter relationship: Moderating role of value similarity and cultural familiarity
Lee, Dong-Jin
;
Lee, Moonkyu
;
Suh, Jaebeom
- In:
International marketing review
24
(
2007
)
6
,
pp. 657-677
Persistent link: https://www.econbiz.de/10007872805
Saved in:
3
Number 2 - Transaction-specific satisfaction and overall satisfaction: An empirical analysis
Jones, Michael A.
;
Suh, Jaebeom
- In:
The journal of services marketing
14
(
2000
)
2-3
,
pp. 147-159
Persistent link: https://www.econbiz.de/10007117971
Saved in:
4
Exploring the role of culture in trust development with service providers
Suh, Jaebeom
;
Janda, Swinder
;
Seo, Sunhee
- In:
The journal of services marketing
20
(
2006
)
4-5
,
pp. 265-273
Persistent link: https://www.econbiz.de/10007292738
Saved in:
5
Exploring the role of culture in trust development with service providers
Suh, Jaebeom
;
Janda, Swinder
;
Seo, Sunhee
- In:
The journal of services marketing
20
(
2006
)
4
,
pp. 265-273
Persistent link: https://www.econbiz.de/10007288537
Saved in:
6
Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm
Jin, Hyun
;
Suh, Jaebeom
;
Donavan, D.
- In:
International journal of advertising : the quarterly …
37
(
2008
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009976342
Saved in:
7
Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm
Jin, Hyun
;
Suh, Jaebeom
;
Donavan, D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10008124731
Saved in:
8
Beliefs of and attitudes toward political advertising: An exploratory investigation
Jin, Hyun Seung
;
An, Soontae
;
Simon, Todd
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 551
Persistent link: https://www.econbiz.de/10008249980
Saved in:
9
Compounding Consumer Interest - Effects of Advertising Campaign Publicity on the Ability to Recall Subsequent Advertisements
Jin, Hyun Seung
- In:
Journal of advertising : official publication of the …
32
(
2003
)
4
,
pp. 29-42
Persistent link: https://www.econbiz.de/10008117811
Saved in:
10
Examining Effects of Advertising Campaign Publicity in a Field Study - This article investigates the effects of publicity messages related to commercials aired during three Super Bowl games on advertised brand memory. Publicity had a positive impact on both advertised brand recall and recognition, but publicity effects were more evident in recall.
Jin, Hyun Seung
;
Zhao, Xinshu
;
An, Soontae
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10007379256
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