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Heuristics revisited: implicat...
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Lukas, Bryan A.
23
Whitwell, Gregory J.
14
Merlo, Omar
7
Bell, Simon J.
4
Hult, G.Tomas M.
4
Menon, Ajay
4
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2
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2
Josiassen, Alexander
2
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Journal of business research : JBR
8
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
3
Journal of business ethics : JOBE
2
International marketing review
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
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1
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OLC EcoSci
ECONIS (ZBW)
35
RePEc
11
Other ZBW resources
9
USB Cologne (EcoSocSci)
1
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1
Power and marketing
Merlo, Omar
;
Whitwell, Gregory J.
;
Lukas, Bryan A.
- In:
Journal of strategic marketing
12
(
2004
)
4
,
pp. 207-218
Persistent link: https://www.econbiz.de/10007228547
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2
Marketing's reputation and influence in the firm
Merlo, Omar
;
Lukas, Bryan A.
;
Whitwell, Gregory J.
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 446-453
Persistent link: https://www.econbiz.de/10009819656
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3
Heuristics revisited: implications for marketing research and practice
Merlo, Omar
;
Lukas, Bryan A.
;
Whitwell, Gregory J.
- In:
Marketing theory
8
(
2008
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10009870681
Saved in:
4
Social capital, customer service orientation and creativity in retail stores
Merlo, Omar
;
Bell, Simon J.
;
Mengüç, Bülent
; …
- In:
Journal of business research : JBR
59
(
2006
)
12
,
pp. 1214-1221
Persistent link: https://www.econbiz.de/10007383391
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5
How can a shareholder value approach improve marketing's strategic influence?
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Doyle, Peter
- In:
Journal of business research : JBR
58
(
2005
)
4
,
pp. 414-422
Persistent link: https://www.econbiz.de/10006713947
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6
Schools of Thought in Organizational Learning
Bell, Simon J.
;
Whitwell, Gregory J.
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
1
,
pp. 70-86
Persistent link: https://www.econbiz.de/10006151782
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7
The halo model of origin images: Conceptualisation and initial empirical test
Josiassen, Alexander
;
Lukas, Bryan A.
;
Whitwell, Gregory J.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 253-266
Persistent link: https://www.econbiz.de/10010155038
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8
Export planning orientation and its antecedents: Evidence from exporting IT products
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Hill, Paul
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1282-1289
Persistent link: https://www.econbiz.de/10007865893
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9
Country-of-origin contingencies: Competing perspectives on product familiarity and product involvement
Josiassen, Alexander
;
Lukas, Bryan A.
;
Whitwell, Gregory J.
- In:
International marketing review
25
(
2008
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10008082474
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10
Stock analysts' assessments of the shareholder value of intangible assets
Whitwell, Gregory J.
;
Lukas, Bryan A.
;
Hill, Paul
- In:
Journal of business research : JBR
60
(
2007
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10007392008
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