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Interkulturelle Kompetenz - Interkulturelle Kompetenz als neuartige Anforderung an Entsandte: Status quo und Perspektiven der Forschung
Müller, Stefan; Gelbrich, Katja - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 53 (2001), pp. 246-272
Persistent link: https://www.econbiz.de/10006696769
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The Relationship between intercultural Competence and Expatriate Success: A Structural Equation Model
Gelbrich, Katja - In: Die Unternehmung : Swiss journal of business research … 58 (2004) 3-4, pp. 261-278
Persistent link: https://www.econbiz.de/10006164493
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Interreligiöses Marketing
Gelbrich, Katja; Müller, Stefan - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 42 (2013) 4, pp. 175-184
Persistent link: https://www.econbiz.de/10010105315
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A Contingency Model of Cross-Cultural Adjustment
Gelbrich, Katja - In: Die Unternehmung : Swiss journal of business research … 62 (2008) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10008070407
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Age matters: How developmental stages of adulthood affect customer reaction to complaint handling efforts
Roschk, Holger; Müller, Jana; Gelbrich, Katja - In: Journal of retailing and consumer services 20 (2013) 2, pp. 154-164
Persistent link: https://www.econbiz.de/10010088283
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I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality
Gelbrich, Katja - In: Journal of retailing 87 (2011) 2, pp. 207-225
Persistent link: https://www.econbiz.de/10009164530
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Effectiveness of Absurdity in Advertising Across Cultures
Gelbrich, Katja; Gthke, Daniel; Westjohn, Stanford A. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10010030629
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Anger, frustration, and helplessness after service failure: coping strategies and effective informational support
Gelbrich, Katja - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 567-586
Persistent link: https://www.econbiz.de/10008447603
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Wissenschaftliche Beiträge Rituale als Managementinstrument
Gelbrich, Katja; Müller, Stefan - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 40 (2011) 1, pp. 2-8
Persistent link: https://www.econbiz.de/10008816266
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Wissenschaftliche Beiträge - Globale Markennamen Erfolgsfaktoren und Strategien
Gelbrich, Katja - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 8, pp. 380-386
Persistent link: https://www.econbiz.de/10007777275