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Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
Nelson, Leif D.; Meyvis, Tom - In: Journal of marketing research : JMR 45 (2008) 6, pp. 654-664
Persistent link: https://www.econbiz.de/10008148357
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Enhancing the Television-Viewing Experience through Commercial Interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10008284399
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Paying to Be Nice: Consistency and Costly Prosocial Behavior
Gneezy, Ayelet; Imas, Alex; Brown, Amber; Nelson, Leif D.; … - In: Management science : journal of the Institute for … 58 (2012) 1, pp. 179-188
Persistent link: https://www.econbiz.de/10009824172
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When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions
Meyvis, Tom; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 346-357
Persistent link: https://www.econbiz.de/10006645538
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Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Meyvis, Tom; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 618-635
Persistent link: https://www.econbiz.de/10006655419
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Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Janiszewski, Chris; Meyvis, Tom - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10006658652
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Avoiding Future Regret in Purchase-Timing Decisions
Cooke, Alan D.J.; Meyvis, Tom; Schwartz, Alan - In: Journal of consumer research : JCR ; an … 27 (2001) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10006659413
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The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality
Meyvis, Tom; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 49 (2012) 2, pp. 206-218
Persistent link: https://www.econbiz.de/10009848170
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Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present
Meyvis, Tom; Cooke, Alan D.J. - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 200-211
Persistent link: https://www.econbiz.de/10007763389