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Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 63-74
Persistent link: https://www.econbiz.de/10008167911
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Hope and self-regulatory goals applied to an advertising context
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040
Persistent link: https://www.econbiz.de/10008092949
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Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
Poels, Karolien; Dewitte, Siegfried - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 63-75
Persistent link: https://www.econbiz.de/10009976374
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Hope and self-regulatory goals applied to an advertising context
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1041
Persistent link: https://www.econbiz.de/10008899461
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Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising
Herrewijn, Laura; Poels, Karolien - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 17-44
Persistent link: https://www.econbiz.de/10010085854
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From willpower breakdown to the breakdown of the willpower model – The symmetry of self-control and impulsive behavior
Dewitte, Siegfried - In: Journal of economic psychology : research in economic … 38 (2013), pp. 16-25
Persistent link: https://www.econbiz.de/10010152953
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The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference
Pham, Michel Tuan; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10010108519
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Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice
Eelen, Jiska; Dewitte, Siegfried; Warlop, Luk - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10010181342
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The Backdoor to Overconsumption: The Effect of Associating "Low-Fat" Food with Health References
Geyskens, Kelly; Pandelaere, Mario; Dewitte, Siegfried; … - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 118-125
Persistent link: https://www.econbiz.de/10007748591