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Brown, Stephen
114
Patterson, Anthony
22
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6
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4
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4
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4
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Journal of marketing management : MM
21
European journal of marketing : EJM
8
Marketing intelligence & planning
7
The marketing review
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Business horizons
4
Journal of accounting & economics
4
Journal of historical research in marketing
4
Journal of strategic marketing
4
Marketing theory
4
Journal of marketing
3
Marketing research : a magazine of management and applications
3
Arts marketing : an international journal ; AM
2
Emerging markets review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business finance & accounting : JBFA
2
Journal of business research : JBR
2
Journal of the Market Research Society : JMRS
2
OECD observer
2
Qualitative market research : an international journal
2
Supervision : the journal of industrial relations and operating management
2
The service industries journal
2
Third world quarterly : journal of emerging areas
2
African affairs : the journal of the Royal African Society
1
Canadian journal of development studies
1
Decision
1
Energy policy
1
Ergonomics : an international journal of research and practice in human factors and ergonomics ; the official publication of the Ergonomics Society and International Ergonomics Association
1
European management journal : publ. twice a year for the Scottish Business School
1
Financial analysts' journal : FAJ
1
Financial markets, institutions & instruments
1
International journal of industrial ergonomics : IE
1
International journal of retail & distribution management
1
International journal of service industry management : IJSIM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of financial economics
1
Journal of the Academy of Marketing Science
1
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OLC EcoSci
ECONIS (ZBW)
388
Other ZBW resources
80
RePEc
47
USB Cologne (EcoSocSci)
17
EconStor
2
USB Cologne (business full texts)
1
BASE
1
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1
No tale, no sale: a novel approach to marketing communication
Patterson, Anthony
;
Brown, Stephen
- In:
The marketing review
5
(
2005
)
4
,
pp. 315-328
Persistent link: https://www.econbiz.de/10006012455
Saved in:
2
Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony
;
Brown, Stephen
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10007605634
Saved in:
3
Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5-6
,
pp. 519-534
Persistent link: https://www.econbiz.de/10008310592
Saved in:
4
Trade softly because you trade on my dreams: A paradisal prolegomenon
Brown, Stephen
;
Patterson, Anthony
- In:
Marketing intelligence & planning
18
(
2000
)
6-7
,
pp. 316-320
Persistent link: https://www.econbiz.de/10006981570
Saved in:
5
Knick-knack Paddy-whack, Give a Pub a Theme
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
16
(
2000
)
6
,
pp. 647-662
Persistent link: https://www.econbiz.de/10006983539
Saved in:
6
Casting a Critical "I" Over Caffrey's Irish Ale: Strong Words, Softly Spoken
Patterson, Anthony
;
Brown, Stephen
;
Stevens, Lorna
; …
- In:
Journal of marketing management : MM
14
(
1998
)
7
,
pp. 733-748
Persistent link: https://www.econbiz.de/10006991406
Saved in:
7
"Don't forget the fruit gums, chum" : marketing under erasure and renewal
Patterson, Anthony
;
Bradshaw, Alan
;
Brown, Stephen
- In:
Marketing theory
8
(
2008
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10009870690
Saved in:
8
Selling stories: Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-557
Persistent link: https://www.econbiz.de/10008416426
Saved in:
9
Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10008416576
Saved in:
10
Processes, relationships, settings, products and consumers: the case for qualitative diary research
Patterson, Anthony
- In:
Qualitative market research : an international journal
8
(
2005
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10006015680
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