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Are they playing by the same rules? A consumer gifting classification of marital dyads
Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062
Persistent link: https://www.econbiz.de/10008309039
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Are they playing by the same rules? A consumer gifting classification of marital dyads
Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1063
Persistent link: https://www.econbiz.de/10008882129
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Commentary essay on “exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics”
Cohn, Deborah Y. - In: Journal of business research : JBR 63 (2010) 12, pp. 1267-1269
Persistent link: https://www.econbiz.de/10008715760
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The evolution of business models and marketing strategies in the music industry
Vaccaro, Valerie L.; Cohn, Deborah Y. - In: JMM : the international journal on media management 6 (2004) 1_2, pp. 46-58
Persistent link: https://www.econbiz.de/10009136043
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A study of neutralisation theory's application to global consumer ethics: P2P file-trading of musical intellectual property on the internet
Cohn, Deborah Y.; Vaccaro, Valerie L. - In: International journal of internet marketing and … 3 (2006) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10008127211
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Sociocultural meanings in visually standardized print ads
Callow, Michael; Schiffman, Leon G. - In: European journal of marketing : EJM 38 (2004) 9, pp. 1113-1128
Persistent link: https://www.econbiz.de/10006079444
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Swatch Fever: An Allegory for Understanding the Paradox of Collecting
Long, Mary M.; Schiffman, Leon G. - In: Psychology & marketing 14 (1997) 5, pp. 495-510
Persistent link: https://www.econbiz.de/10006997356
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Opportunities for marketing travel services to new-age elderly
Mathur, Anil; Sherman, Elaine; Schiffman, Leon G. - In: The journal of services marketing 12 (1998) 4-5, pp. 265-277
Persistent link: https://www.econbiz.de/10007349453
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Toward a better understanding of the interplay of personal values and the internet
Schiffman, Leon G.; Sherman, Elaine; Long, Mary M. - In: Psychology & marketing 20 (2003) 2, pp. 169
Persistent link: https://www.econbiz.de/10006970354
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Trusting souls: A segmentation of the voting public
Schiffman, Leon G.; Sherman, Elaine; Kirpalani, Nicole - In: Psychology & marketing 19 (2002) 12, pp. 993-1008
Persistent link: https://www.econbiz.de/10006970928