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Leone, Robert P.
17
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4
Mulhern, Francis J.
4
Raggio, Randle D.
4
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3
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3
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2
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2
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Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
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OLC EcoSci
ECONIS (ZBW)
57
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1
Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10008323196
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2
HBR CASE STUDY - Do You Thank the Taxpayer for Your Bailout? ReliantShare is about to accept $5 billion in U.S. government assistance, and the publicity is devastating. What kind of message should the bank send out to restore the public's confidence?
Raggio, Randle D.
- In:
Harvard business review : HBR
(
2009
),
pp. 25
Persistent link: https://www.econbiz.de/10008265408
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3
Brand creation vs acquisition in portfolio expansion strategy
Damoiseau, Yana
;
Black, William C.
;
Raggio, Randle D.
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 268-282
Persistent link: https://www.econbiz.de/10009178537
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4
MEINUNGEN - Müssen wir uns beim Steuerzahler bedanken? Fallstudie: Die Bank ReliantShare hat Staatsgelder erhalten und bangt nun um ihren Ruf. Die Topmanager wissen nicht, wie sie das Vertrauen ihrer Kunden und der Öffentlichkeit zurückgewinnen können. Vier Experten geben Rat.
Raggio, Randle D.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
7
,
pp. 82-91
Persistent link: https://www.econbiz.de/10008278039
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5
Applications and Case Studies - A Dynamic Model of Purchase Timing With Application to Direct Marketing
Allenby, Greg M.
;
Leone, Robert P.
;
Jen, Lichung
- In:
Journal of the American Statistical Association : JASA
94
(
1999
)
446
,
pp. 365-374
Persistent link: https://www.econbiz.de/10006626742
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6
Variability of Brand Price Elasticities across Retail Stores: Ethnic, Income, and Brand Determinants
Mulhern, Francis J.
;
Williams, Jerome D.
;
Leone, Robert P.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 427
Persistent link: https://www.econbiz.de/10006627894
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7
Face Value: Its Impact on Coupon Redemption, Brand Sales, and Brand Profitability
Leone, Robert P.
;
Srinivasan, Srini S.
- In:
Journal of retailing
72
(
1996
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10006633155
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8
Variability of Brand Price Elasticities across Retail Stores: Ethnic, Income, and Brand Determinants
Mulhern, Francis J.
;
Williams, Jerome D.
;
Leone, Robert P.
- In:
Journal of retailing
19980
,
pp. 427
Persistent link: https://www.econbiz.de/10006640003
Saved in:
9
Measuring Market Response to Price Changes: A Classification Approach
Mulhern, Francis J.
;
Leone, Robert P.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10006742228
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10
Economic trends and being trendy: The influence of consumer confidence on retail fashion sales
Allenby, Greg M.
;
Jen, Lichung
;
Leone, Robert P.
- In:
Operations research, Management science : OR MS ; the …
36
(
1996
)
4
,
pp. 425-426
Persistent link: https://www.econbiz.de/10006530482
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