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ONLINE MARKETING - Profit by learning the new 'customer speak' - How keyword marketing is revolutionising the way savvy marketers approach web commerce and communication -- And how you can exploit it better.
Cross, Richard - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 5, pp. 32-35
Persistent link: https://www.econbiz.de/10006756675
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Customer Bonding - Build relationships that withstand market rigors
Cross, Richard; Smith, Janet - In: Executive excellence : the magazine of personal … 15 (1998) 4, pp. 13
Persistent link: https://www.econbiz.de/10007127129
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CONSUMER MARKETING - Coming soon ... ID:Marketing - Co-operating with customers: How brands and consumers will work together to mutual advantage -- With the help of technology.
Rapp, Stan; Cross, Richard - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 9, pp. 43-45
Persistent link: https://www.econbiz.de/10007376288
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Focus: E-customers - Permission marketing - What is the future of permission marketing? Consumers want automatic opt-out, marketers want automatic opt-in; is there a compromise?
Cross, Richard - In: ADMAP : for decisionmakers in advertising, marketing, … 38 (2003) 6, pp. 30-33
Persistent link: https://www.econbiz.de/10006761462