Narrow search
Showing 1 - 10 of 44
Cover Image
Spinning Warhol: Celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola; Brownlie, Douglas; Hewer, Paul; … - In: Journal of marketing management : MM 27 (2011) 13, pp. 1504-1525
Persistent link: https://www.econbiz.de/10009807280
Cover Image
‘The exploding plastic inevitable’: ‘Branding being’, brand Warhol & the factory years
Hewer, Paul; Brownlie, Douglas; Kerrigan, Finola - In: Scandinavian journal of management 29 (2013) 2, pp. 184-193
Persistent link: https://www.econbiz.de/10010109361
Cover Image
Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5-6, pp. 395-410
Persistent link: https://www.econbiz.de/10007901917
Cover Image
Thinking 'Communities of Academic Practice': on space, enterprise and governance in marketing academia
Brownlie, Douglas; Hewer, Paul; Tadajewski, Mark - In: Journal of marketing management : MM 25 (2009) 7-8, pp. 635-776
Persistent link: https://www.econbiz.de/10008327655
Cover Image
Articulating consumers through practices of vernacular creativity
Brownlie, Douglas; Hewer, Paul - In: Scandinavian journal of management 27 (2011) 2, pp. 243-254
Persistent link: https://www.econbiz.de/10009015673
Cover Image
On market forces and adjustments: acknowledging consumer creativity through the aesthetics of 'debadging'
Hewer, Paul; Brownlie, Douglas - In: Journal of marketing management : MM 26 (2010) 5, pp. 428-441
Persistent link: https://www.econbiz.de/10008416295
Cover Image
Thinking 'Communities of Academic Practice': on space, enterprise and governance in marketing academia
Brownlie, Douglas; Hewer, Paul; Tadajewski, Mark - In: Journal of marketing management : MM 25 (2009) 7, pp. 635-643
Persistent link: https://www.econbiz.de/10008416601
Cover Image
Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5, pp. 395-410
Persistent link: https://www.econbiz.de/10008416691
Cover Image
Consumer Decision-Making Styles and the Purchase of Financial Services
Howcroft, Barry; Hewer, Paul; Hamilton, Robert - In: The service industries journal 23 (2003) 3, pp. 63-81
Persistent link: https://www.econbiz.de/10006256636
Cover Image
Customer involvement and interaction in retail banking: an examination of risk and confidence in the purchase of financial products
Howcroft, Barry; Hamilton, Robert; Hewer, Paul - In: The journal of services marketing 21 (2007) 7, pp. 481-491
Persistent link: https://www.econbiz.de/10007870578