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Mullins, John W.
16
Forlani, David
7
Churchill, Neil C.
3
Fukami, Cynthia V.
2
Parthasarathy, Madhavan
2
Walker, Orville C.
2
Brown, Carol A.
1
Clouse, Maclyn L.
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Howard, C.Thomas
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MULLINS, JOHN W.
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Harvard business review : HBR
3
Journal of business venturing
3
International marketing review
2
Journal of management education : a publication of the Organizational Behavior Teaching Society
2
Psychology & marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Business horizons
1
Business strategy review
1
Harvard-Business-Manager : das Wissen der Besten
1
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OLC EcoSci
ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
9
Other ZBW resources
4
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3
EconStor
1
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1
New product decision making: How chance and size of loss influence what marketing managers see and do
Forlani, David
;
Mullins, John W.
;
Walker, Orville C.
- In:
Psychology & marketing
19
(
2002
)
11
,
pp. 957
Persistent link: https://www.econbiz.de/10006970931
Saved in:
2
Perceived risks and choices in entrepreneurs' new venture decisions
Forlani, David
;
Mullins, John W.
- In:
Journal of business venturing
15
(
2000
)
4
,
pp. 305-322
Persistent link: https://www.econbiz.de/10006983952
Saved in:
3
Effects of Organizational and Decision-Maker Factors on New Product Risk Taking
Mullins, John W.
;
Forlani, David
;
Walker Jr, Orville C.
- In:
The journal of product innovation management : an …
16
(
1999
)
3
,
pp. 282-294
Persistent link: https://www.econbiz.de/10007339614
Saved in:
4
Missing the boat or sinking the boat: a study of new venture decision making
Mullins, John W.
;
Forlani, David
- In:
Journal of business venturing
20
(
2005
)
1
,
pp. 47-70
Persistent link: https://www.econbiz.de/10006956375
Saved in:
5
Dynamic market definition: an international marketing perspective
Forlani, David
;
Parthasarathy, Madhavan
- In:
International marketing review
20
(
2003
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10006255881
Saved in:
6
Managerial risk perceptions of international entry-mode strategies: The interaction effect of control and capability
Forlani, David
;
Parthasarathy, Madhavan
;
Keaveney, Susan M.
- In:
International marketing review
25
(
2008
)
3
,
pp. 292-311
Persistent link: https://www.econbiz.de/10008057935
Saved in:
7
Valenced attributions and risk in new-product decisions: How why indicates what's next
Forlani, David
;
Walker, Orville C.
- In:
Psychology & marketing
20
(
2003
)
5
,
pp. 395-432
Persistent link: https://www.econbiz.de/10006968440
Saved in:
8
Managing cash: What a difference the days make!
Mullins, John W.
;
Churchill, Neil C.
- In:
Business horizons
47
(
2004
)
6
,
pp. 79-82
Persistent link: https://www.econbiz.de/10006163350
Saved in:
9
HBR CASE STUDY - Take the Money -- Or Run?
Mullins, John W.
- In:
Harvard business review : HBR
(
2004
),
pp. 35-50
Persistent link: https://www.econbiz.de/10005924619
Saved in:
10
TOOL KIT - How Fast Can Your Company Afford to Grow? - Everyone knows that growing a business requires cash. But few people understand exactly how much growth a company's own operations can finance. Here's a straightforward way to find out how much your company can afford to grow before you need to seek help from outside sources.
Churchill, Neil C.
;
Mullins, John W.
- In:
Harvard business review : HBR
79
(
2001
)
5
,
pp. 135-146
Persistent link: https://www.econbiz.de/10005950300
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