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Mishra, Sanjay; Umesh, U.N.; Stem Jr, Donald E. - In: Journal of marketing research : JMR 30 (1993) 3, pp. 331-349

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Mishra, Sanjay; Umesh, U.N. - In: Journal of business research : JBR 58 (2005) 3, pp. 301-311

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Mishra, Sanjay - In: Economic and political weekly : a Sameeksha Trust publ 35 (2000) 24, pp. 2061-2065

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Patil, Vivek H.; Singh, Surendra N.; Mishra, Sanjay; … - In: Journal of business research : JBR 61 (2008) 2, pp. 162-170

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Singh, Surendra N.; Dalal, Nikunj; Mishra, Sanjay; … - In: Journal of current issues and research in advertising : … 27 (2005) 1, pp. 31-52

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Mishra, Sanjay; Kim, Dongwook; Lee, Dae Hoon - In: The journal of product innovation management : an … 13 (1996) 6, pp. 530-550

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